NZME
Background
New Zealand Media and Entertainment (NZME) is a result of bringing together three New Zealand media brands, APN NZ, The Radio Network (TRN) and GrabOne and unifying them under one overarching banner. The result is an organisation with a portfolio of radio, digital, e-commerce and print brands producing fantastic content, targeting New Zealand audiences. NZME represents such iconic brands as The New Zealand Herald, Newstalk ZB, The Hits, ZM, WatchMe, and our e-commerce platform GrabOne
Challenges
NZME is a huge organisation with several brands and marketing teams. They required a number of branded display elements to support some of these brands when they are on the road. Everything we produced had to be able to fit into the back of a car and withstand being handled constantly. Due to the size of the organisation we had to ensure that all elements could be easily set up by anyone with little instruction required.
Solution
We provided NZME with fabric printed Pop Up Walls, branded teardrop flags, some giant cubes and various branded mats. They’re perfect for getting across their branding at events around the country, and form the core marketing collateral for radio stations like The Hits, and Radio Hauraki.
