RODNEY WAYNE
Background
Rodney Wayne is New Zealand’s number one hair salon brand. Their award winning hair stylists & colourists are at the forefront of hairdressing fashion trends & can interpret the latest looks, hairstyles, haircuts & colours to suit your lifestyle.
Challenges
They approached us to create large semi-permanent wall displays that would leverage their brand, inspire shoppers to get the latest hairdressing looks and be cost effective to change out the displays regularly.
The challenge to placing graphics in this environment is lighting, which can create glare across normal vinyl signage, but not so with our non-glare fabric solution.
Solution
Using our Finesse Wall Mounted Framing solution we were able to create 3.5m x 2m wall displays in malls near their salons. Although simple to change out the fabric skins, they use an installer due to the height of them and working in a busy mall.